26 Oct 2021
Real Talk: Mastering Monetization
For communications service providers (CSPs), monetization has typically focused on turning network investments into revenue streams. But where’s the customer in that equation? Join Duncan Wardle, former Head of Innovation and Creativity at Disney, Robbie Kellman Baxter, author of The Membership Economy, and other experts for intriguing conversations on how CSPs can unlock business growth with #NoBboundaries by re-evaluating their monetization approach to focus first on the customer experience.
Key topics:
1. The “magic” monetization formula
- Duncan Wardle, former Head of Innovation and Creativity, Disney
2. Forget monetization, it’s all about the experience
Panelists:
- Duncan Wardle, former Head of Innovation and Creativity, Disney
- Emma Mohr-McClune, Service Director, Global Telecom Consumer Services, Platforms and Devices, Global Data
- Jason Elliott, Head of Cross-Portfolio Solutions and Partner Marketing, Nokia
3. From experience to value: Competing for the future
Panelists:
- Robbie Kellman Baxter, consultant and author of “The Membership Economy” and “The Forever Transaction”
- Guillaume Sampic, Director of Strategy and Innovation, BT
- Evan Kirchheimer, Research Vice President, Omdia
- Irwan Pang, Technology Incubation, Nokia