Application Explosion: What's the Right Business Model?

- In recent years, the mobile data explosion and the evolution of the web with its new players has changed the market landscape. New players are participating and creating a new value chain shaped by new business relationships and new and valuable enhancements to end user applications and experiences. Finding a way to promote an environment of innovation and investment stability is a key question for our industry. This paper will go over the state of the industry, trends and lessons learned so as to promote a business models where innovation and investments co-exist in a new and emerging value chain. Using primary market research with network providers, end users, enterprises, application and content provides to uncover what each value chain player values, emerging industry norms, and innovative business models being deployed for new revenue streams. To be successful in this new market reality, network providers must understand the strategic implications, strengths, risks and costs of typical and emerging business modes, and also understand where they can be used most effectively differentiate. This paper will share a new way to look into these new business models that will help determine strengths, weaknesses, opportunities and challenges.