Application of QFD to Product Definition at AT&T

Application of QFD to Product Definition at AT&T will describe how projects at AT&T Bell Laboratories are using QFD to do product definition. Product definition at AT&T Bell Labs involves determining the market needs and defining the features and characteristics of the product or service to meet those needs. The presentation will provide an overview of AT&T Bell Labs' tailoring of QFD to its needs and discuss case studies.