stc reinvents customer experience on its fixed network using Nokia’s Customer Insights for Fixed Services (Fixed CEM)

“The Fixed CEM solution combines an innovative view of the customer-centric performance indicators with content packs for stc departments. Fixed CEM gathers data from multiple sources, generates insights about customer experience, and uses it to prioritize and trigger actions to improve the customer experience and the business results. stc can access and share information across the entire organization. These customer deep-dives allow a detailed understanding of users’ perception, behavior, usage patterns and financial value. Additionally, it provides industry best practice, ready to use analysis packages that put the stakeholders in the driver’s seat to guide stc to customer centric success.”

Mohammed A. Alnumai

General Manager of stc corporate analytics enablement