What the metaverse means for CSPs and enterprise
Prepare for an immersive future
The metaverse is on its way - and its fusion of the physical and digital will shake up the way we live, work, play and socialize.
What started with virtual worlds like Second Life - and accelerated with pandemic-era remote working - is evolving into a myriad of new ways of experiencing and interacting with the world.
Gen Z, the first digitally native and truly global generation, are growing up in this reality and their behaviors and attitudes are already influencing metaverse experiences and developments. On the business side, innovative start-ups and early-adopter enterprises are kick-starting whole swaths of exciting metaverse use cases - from immersive training to faster product design and much more.
The time to act is now, but how should you prepare for the metaverse evolutions to come? We’ve put together a wealth of insights into the opportunities for CSPs and enterprises from now to 2030.
Research: Gen Z and the metaverse
Many young people are using the metaverse without even realizing it – and these future leaders are shaping its future.
To understand more, Nokia partnered with Ipsos to reach out to Gen Z across the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study.
We discovered that engagement is high, social experience is critical and virtual identity has a key part to play. This message from the next generation shows that – despite the hype – this is not a trend businesses can afford to ignore.
Gen Z and the metaverse - country insights
Five country specific reports - Brazil, UAE, UK, US, South Korea - are now available in English and localized languages.
New research: The metaverse at work
We believe that the industrial metaverse will be a force of business innovation. But do enterprises feel the same? It seems so.
While it is still very much early days, our new research shows that enterprises view metaverse as the next step in their digitalization efforts and expect it to have a transformative impact on the way they do business.
Conducted with individuals knowledgeable on the metaverse across six geographies and four industries, it presents a consistent global picture – that beyond the hype, enterprise and industrial metaverse use cases are being practically planned and deployed.
Getting started, your simple guide to the immersive future
The metaverse is a complex concept, combining many technologies to create many different types of user experience. Think of it like a kaleidoscope: the same elements can be shaken up again and again to create an infinite array of different experiences.
So how do you cut through the complexity and design a metaverse experience that’s right for your business? Our simple guide is a great place to start. We look at four key drivers and five key attributes of the metaverse experience, to help you envisage how the metaverse can work for you.
Networks are critical to the metaverse experience
There is no doubt that the evolution of VR and AR will impact communications networks. Fixed and mobile networks will have to evolve, but in what way and how fast?
Based on current estimates, the metaverse is already increasing traffic on the network. Disruptive developments over the next couple of years could see this increase exponentially. And CSPs need to be ready. Read the article to learn more about how networks need to evolve to keep pace and trends to watch to keep ahead of the curve.
Explore real-world B2B metaverse use cases
From product design to hands-on training, and from employee onboarding to new virtual services, the metaverse is already proving its value at innovation-minded companies around the world.
Dive into our article to discover six trailblazing metaverse use cases that are saving time, saving money and delivering competitive advantage today. How could your own organization benefit?
Let’s make sense of the metaverse together
Early versions of the metaverse - Second Life, Fortnite, Pokémon GO - have been fusing our physical and digital worlds for years. But even though these experiences are now familiar, it can be tough to envisage where the metaverse will go next.
We need trailblazers and experts to show us the way - and we’ve created an event to do just that.
Watch our Nokia Real Talk event on-demand, where we explore the future potential of extended reality (XR) experiences for consumers and enterprises. Second Life founder Philip Rosedale shares his lessons learned as a metaverse pioneer, while our expert-led panels cover everything from the role of Gen Z to the dawn of the industrial metaverse. Don’t miss out!
Listen to Real Conversations with leading metaverse experts
'Top metaverse executive' spills the beans
Emma Chiu, global director at Wunderman Thompson Intelligence, explains the metaverse.
A ‘hands-on’ view of the metaverse
Listen to Dorian Banks, CEO of Looking Glass Labs, describe the business benefits and opportunities in nascent metaverse platforms.
‘Customer guy’ talks the metaverse
Steven Van Belleghem – who has devoted his career to customer experience – discusses what it will mean in the metaverse
The metaverse and the future of work
Bernard Marr – prepares us for the future of work – discussing what role the metaverse will play
