Ecosystem models
See the potential offered by each model and browse
questions designed to assess your readiness to succeed.
See the potential offered by each model and browse
questions designed to assess your readiness to succeed.
Bi-lateral relationships that expand market opportunity and customer reach.
A CSP enters into a new symbiotic partnership to create a joint value proposition that will better attract and serve your customer base or market segment. Strong solution partnerships are an important element across all ecosystem models.
Building a Solution Partners Ecosystem helps both organizations to:
AT&T and Microsoft partnership on the AT&T Network Edge service
A protected space to explore customer challenges and new propositions, together.
A forum of affiliated companies usually active in a single industry or technology segment jointly explore common customer challenges, share ideas, and create new solutions. Communities are formed by companies addressing a specific challenge or solution, where joint intellectual property is protected.
Non-directed Innovation ecosystem:
The Open Ecosystem Network (OEN) platform by Nokia.
Take a subsidiary role in a multi-company venture into new markets or digital channels.
A Producer in a digital ecosystem opens their value components to ecosystem members through APIs for bi-directional integration into each others' products and services.
Ideal for a new participant in digital business ecosystems, this model:
With market share more than 3 times its nearest competitor, Samsung is the largest handset ‘Producer’ in the Android ecosystem. Connecting its handset design and manufacturing value with that of Android and the 3 million Android applications enabled Samsung to grow unit sales to more than 70 million in each quarter for six-and-a-half years.
Be the main crusader of value, driving business vision and ecosystem development.
The ecosystem Director builds sets of companies focused on serving the needs of customers in a specific market or segment. The Director actively recruits new companies and brokers connections between members in order to serve existing and new customers in better ways, driven by a mindset that all members benefit from expanding markets and an expanding ecosystem.
High leverage, high return initiative means:
Salesforce AppExchange.